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OLAPLEX: A total game changer

August 10, 2018
Home > What's happening at Vivo! > OLAPLEX: A total game changer

When talking hair colour and health, there’s a new name on the lips of celebrities and hair stylists. Olaplex - the product that is paving the way for instant, gorgeous, glossy colour. Vivo always strives to stay ahead of the hair game, so naturally they were quick to bring it into their salons. The buzz surrounding Olaplex was promptly put to the test by excited stylists across 80 salons. The verdict? Vivo hair stylists agree -  it’s a total game changer.


Olaplex - the product that is paving the way for instant, gorgeous, glossy colour.


So, what is Olaplex? Let’s be clear - Olaplex is not a conditioning treatment. Instead, Olaplex was developed by scientists, who created an entirely new molecule that works on repairing broken and damaged bonds in the hair. Olaplex doesn’t just superficially treat it, but actually reforms hair’s structural integrity. Even in cases where the hair has been badly damaged after years of heating and colouring, Olaplex is bringing new life to our tresses.

With three impressive products in this process, Olaplex is enabling Vivo stylists to achieve unprecedented results, particularly in the area of hair lightening. In the past, frizzy, damaged strands and brassy, patchy colour have been unwanted outcomes in chemical services. But with Olaplex’s powerful Bond Multiplier, Vivo hair stylists can add this product directly into a client’s chemical treatment. Here, it will work to counteract any potential damage. Instead of the hair deteriorating, Olaplex activates a process that works on protecting and repairing the disulphide sulphur bonds. This rebuilds hair health from inside the strand, encouraging strength and softness, and opens the way for instant extreme lightening. In some cases, in circumstances that used to be lengthy and risky, Vivo stylists are able to achieve results in one salon visit with the use of Olaplex.


Olaplex activates a process that works on protecting and repairing the disulphide sulphur bonds.


Olaplex goes even further with the Bond Perfector and the Hair Perfector. Your Vivo stylist will apply the Bond Perfector after your colour treatment, to really seal the deal and make sure hair is at its optimal when leaving the salon. At home, the Hair Perfector is used as an ongoing treatment, continuing to encourage healthy, luscious hair that also holds onto colour longer. It’s basically insurance for your hair - you’re able to have that incredible colour while also mitigating the risk of damage to it.

Olaplex is a truly extraordinary product. 

 

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