Use Layrite Superhold Pomade to sculpt extremely curly hair, course hair, and thick hair or to create high-elevation men’s hairstyles that require extreme hold. Superhold is nearly identical to our Original Pomade but contains water-based beeswax to increase hold.
Layrite Superhold is a traditional pomade that has a mild vanilla fragrance and looks and feels like an extremely thick gel. It’s easy to spread in the palm of your hands, distributes easily through your hair, and is easy to style with your hands or a comb. The extreme hold and medium shine are ideal for high-elevation styles including pomps, fauxhawks, spikes, and slick-backs or messy wet looks for thick or curly hair.
The hold and shine vary based on how damp your hair is when you apply it – completely dry your hair for a higher hold and lower shine or towel dry your hair for a lower hold with a higher shine. It dries to keep your hair in place all day, never flakes, and feels clean and natural to touch. You can restyle your hair throughout the day by running your hands or comb through water and then through your hair. Finally, and most importantly, Layrite Superhold Pomade is water-soluble and washes off your hands and out of your hair with just water.
- Easy to apply and distribute through hair
- Grips hair so you can shape into most any style
- Medium to low shine
- Dries light and clean to keep your hair in place all day
- Never flakes
- Washes out with water
Layrite strives to represent a culture and brand that put a modern style on a classic look. The masculine, vintage products we produce allow our customers to maintain this style while also adding their own originality to their overall image. After all, Layrite is original, so why shouldn’t you be?
Rub a small amount of Cement thoroughly between palms until product softens. Distribute evenly through damp or dry hair and style as desired. The drier the hair, the higher the hold, the more matte the finish.